Our Team
“Stories create community, enable us to see through the eyes of other people,
and open us to the claims of others.”
~ Peter Forbes
Robert General
Founder | Exec. Producer, Narrative & Development
Robert General is the founder and CEO of Chicago-based Argo Media Arts, where he leads the studio’s creative direction and development strategy.
As Executive Producer of Narrative & Development, he works across original and adapted IP — shaping story, adaptation, project development, and the path each property can take across publishing, film, television, and emerging media. His focus is not simply on adapting stories from one form to another, but on identifying what each story can become.
An author, screenwriter, producer, and longtime educator, Robert brings a teacher’s instinct for structure, collaboration, and developing creative voices to Argo’s process. He believes strong development is not about imposing one creative answer, but asking the questions that help writers, artists, and collaborators uncover the strongest version of the story already taking shape.
rob@argomediaarts.com
Magdalena Adic
Co-founder | Creative Producer | Artistic Director
Magdalena Adić Turčin is Co-Founder and CCO — Chief Creative Officer — of Argo Media Arts. Based in Croatia, she brings a distinctly European creative perspective to her work as Creative Producer and Artistic Director, drawing on her experience as an author, artist, designer, and educator to her distinctive approach to visual storytelling and cinematic world-building.
She works across project development, visual identity, creative research and discovery, outreach, and the screen-facing evolution of original and adapted IP. A key part of her role is identifying creative opportunities, collaborators, and relationships that can help move a project forward. Her focus is on helping stories develop a recognizable creative language — shaping how a project looks, feels, and expands as it moves beyond its original form.
maggy@argomediaarts.com
